Have you got questions? You should find the answers below.
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A Marketing Name is a short, brandable keyword concept attached as a sub-domain to the Oahu.com domain name. It is a new marketing concept that allows you to get an instantly memorable website address for you to use in your marketing activities. These keywords describe your business niche, your geographic area, your products, or that which makes you unique to the world at large.
A good marketing name is one that defines your business or service, typically a short one- or two-word generic phrase. A good marketing name should describe that which you do. And a good marketing name, when combined with the domain name on which it is hosted (e.g., ___.Oahu.com), should be something that people are searching for.
For example, the Marketing Name of Weddings.Oahu.com uses the keyword search term "Weddings Oahu". This term has 5,500 global monthly searches on Google. When you choose your name, think of whether your marketing Name would help you attract a fraction of the people who are looking for the particular keyword concept.... what impact would this have on your business?
Need help picking a good Marketing Name? Contact us today and we can help.
All our Marketing Names have variable lease pricing, ranging from $25 to $100 per month. The most popular search phrases (that is, those that are expected to get the most search traffic) are at the top range, while 95% of our other Marketing Names are priced at only $25 per month.
When you lease a Marketing Name, you also receive a coupon code to apply against your Oahu.com directory listing (SAVE $25 or 50% TODAY!).
From a value standpoint, think of how much a new customer is worth to you? And if a new customer is worth more than the cost of a Marketing Name, and you expect to get more customers as a result, then the question is not how much does the lease of a Marketing Name cost, but how much more will you make with your Marketing Name?
At a high level, what you can do is grow your business, attract more customers, and stand out from the crowd. Specifically, you can:
1. Point Your Marketing Name at Existing Website
If you have an existing website, your Marketing Name can be pointed to any page you specify (e.g., Your homepage, or a specific page on your site). Your Marketing Name will perform best in search engines if the concept of your name relates to content on the page you specify. That is, if you use a Marketing Name of Golf.Oahu.com, you should be mentioning "Golf" on the page your name is now pointing to.
2. Point Your Marketing Name at your Oahu.com Directory Listing
Don't have a website or want to get traffic quickly? Your Marketing Name can be pointed to your directory listing that you have created on Oahu.com. Just tell us which page you want your name pointed at, and we will make it happen. Don't have a Directory Listing yet? Did you know you could SAVE 50% on your next Directory membership purchase when you lease a Marketing Name?
More features coming soon.
Marketing Names are leased on either a monthly, quarterly, or annually basis. These leases are done in accordance with our Terms of Service. In accordance with these terms, you have renewal rights on your name so long as your payments remain active.
To lease a Marketing Name, you will need to be logged in to your member account. This is a free account that you can create here (if you don't already have one).
- To lease a Marketing Name, you can do so from your Account Dashboard. Simply click on the "Add Marketing Name" link as depicted in the screenshot here.
- You will need to search for your desired Marketing Name. If it is available, it will show you its status and allow you to purchase via PayPal or by using a major credit card. Note: you do not have to have a PayPal account to sign up.
- Upon clicking "Submit/Purchase", you will be taken over to PayPal which Oahu.com uses to process our payments securely. We have chosen PayPal due to their ability to provide a high-level of security and trust for our customers.
- You will be returned to Oahu.com to confirm your order. You will have the option of specifying where you want your Marketing Name pointed when you return from PayPal.
When building a website, it is important to consider Search Engine Optimization (or SEO as it is commonly referred). However, it is really hard to measure all that impacts search engines, as to date, the major search providers have not disclosed the details of their ever-changing formulas. However, we believe that your Marketing Name is good for search engines. As Aaron Wall the SEO guru and author of the popular SEOBook website recently wrote, “Start with a good descriptive domain name. You spend less to market & brand descriptive URLs. Plus, they are good for search engines and for humans.”
By partnering with Oahu.com and building out your Marketing Name, you get to leverage the domain age and the strength of the Oahu.com brand. Remember, Google has long maintained that if you build your website for people and make it logical for them to find what they are looking for, the search rankings will take care of themselves. We are sure that you will agree that if you have “Hotels.Oahu.com” as your domain name, those that find you through search engines will know what to expect at this domain… and if it is good for searchers, it will be good and relevant for the search engines.
There are also many leading search marketing experts who believe that having an exact match root domain name as well as having a relevant keyword as a sub-domain are two of the top, on-site ranking factors.
Oahu.com is a joint venture between the Oahu.com domain service and Left of the Dot Media Inc. who got together to build out a website that connects business owners across Oahu with those looking to information on Oahu, including tourists and locals alike. Should you have more questions about the management of Oahu.com, please contact us.